Tired of Struggling to Build and Develop Your Dream Sales Team?
Unlock the Secrets to Hiring, Training, and Developing a High-Performing Team of Driven Sales Professionals
Discover Our Distinctive Programs and Uncover the Difference
Unlike most trainers today, who focus on rehashing 1980s-style scripts and negatively reinforcing high-pressure tactics, Automotive Sales Coach relies on timeless principles of influence to quickly bring new hires up to speed and reinvigorate sales veterans!
Excellence:
Excellence is personal! We cannot use others as a measuring tool. Excellence requires us to actively choose to do everything we do with our whole heart and our whole might. If we are not talented or skilled enough to make the impact we desire, our excellence drives us to learn and train with our whole heart and whole might so we can be a benefit to others! Therefore, Excellence is NOT exclusive to the most gifted. It is available to all who choose it!
Better Today Than Yesterday:
Being content with what we have, but not who we are, drives us to be better today than we were yesterday. It’s not about getting more; it’s about being more. We ALL make mistakes. No one, no matter how skilled, makes every shot! We can't go back and relive yesterday, but we can decide to be and do better today. This is the power principle that drives excellence into our lives.
Joy, Peace, and Satisfaction:
There are a lot of ways to make money but only one way to live with joy, peace and satisfaction. Joy, peace and satisfaction comes from a healthy pride in who we are and what we do. Since we constantly fall short of our own expectations, ultimately our joy, peace, and satisfaction can only come from our relentless pursuit of our best self!
THINKING:
Our thinking, beliefs, and how we see ourselves and the world around us can be our greatest asset or biggest liability. We need to be mindful of what we believe and why we believe it. We must proactively program our minds with the right thinking, with truth. If we don't choose our thinking, the world will choose it for us.
You Matter:
You matter. What you do matters. Why you do it matters. How you do it matters! Everything you are and everything you do ripples into other people's lives and continues to ripple into the lives of so many you will never meet! Choose today how you will live because YOU Matter!
Humility:
(Coachable) Humility is found in the ability to think highly of your current knowledge and skill sets AND still have the desire and willingness to hear and consider new teaching. The best always want to get better. Humility allows us to accept and use correction as fuel and the opportunity to improve, to be better, and to do better.
Personal Responsibility:
No one reaches their full God-given potential without taking personal responsibility for their attitude, their knowledge, their skills, their actions, and ultimately their results. No, we can't control what other people say or do, but we are in complete control of our actions and reactions. Therefore, to learn we examine all people; to improve we examine ourselves.
Gratitude:
Living and choosing to be grateful for all the blessings we have, the blessings we often take for granted. These are the same blessings that others live without and pray for. Living a life filled with gratitude gives us a kind of joy for living that is contagious! Begin today and every day by writing down three things you're grateful for and by thanking God for his blessings.
Integrity and Character:
We all work for an audience of one. Integrity is doing what’s right, even when no one’s watching! Character is built through Integrity. It is forged in tough times and tested in good times. Our integrity, NOT our situation, drives our actions.
Good Manners:
Good manners are essential to good relationships, good customer service, and good results in life. You can’t live with excellence without developing and making good manners a habit! Remember, "please", "thank you", and "I appreciate you" not only show we value other people's attention, time, and consideration they show we value them!
Our approach sets new expectations for your team, embracing critical aspects such as overall customer experience, team member experience, market performance, store profitability, and ongoing improvement. By instilling this higher level of expectation, we empower your team to take pride in what they do and how they do it. After all, confidence is contagious and drives commitment, which translates into achieving sustainable excellence.
The Automotive Sales Coach formula is simple yet immensely powerful:
- Plan: We provide a proven game plan that equips your team with the strategies and tactics they need to win.
- Preparation: We simplify the process of teaching your team how to excel in sales, making it accessible to individuals at all skill levels.
- Play: We empower your managers with the knowledge and tools to coach your team to victory.
We don’t simply sell training; we strive to build partnerships. To make it risk-free for you, we do not require long-term contracts. Our agreements are month-to-month, reminding us that we must continually find new ways to help you win. At Automotive Sales Coach, we recognize that true success isn’t a destination; it’s an ongoing journey.
Straightforward, Transparent Pricing
New Hire Solo
$995
For A Single Trainee
New Hire Teams
$1495
For Teams with Ongoing Training Needs
Includes Everything the SOLO plan, plus:
Best Value
Dealership Playbook All Access
$1995
Install A Manager-Driven Culture of Excellence
Includes Everything In the NEW HIRE plans, plus:
GET NEW HIRES SELLING CARS & MAKING MONEY FASTER
Watch Day 1 of our 21-Day Fast Start for Free Right Now
Hear From Our Students
Compare The Plans
We know every business has different needs, so we’ve created a variety of options to choose from. Pick one below!
most popular
New Hire Solo
$995
One Time
For Individual Consultants or Teams
New Hire teams
$1495
Monthly
For Teams with Ongoing Training Needs
dealership playbook all access
$1995
Monthly Per Rooftop
Install A Manager-Driven Culture of Excellence
21 Day Fast Start
New Hire Fast Start
Level 1 Sales Certification
Secrets of Win-Win Closing & Negotiating
Turn Email & Phone Leads into Profitable Sales
111 Day Access
Add 3 new users each month
Complete training for every salesperson, sales and finance manager in your store
Team accountability tools
Process Steps: Sale 1 – Sell Self
Process Steps: Sale 2 – Sell the Car
Benefit Process Steps: Sale 3 – Sell the Deal
Process Steps: Sale 4 – Sell the Relationship
Unsold Follow Up
What’s Your Best Price?
Trade Cycle Leasing
TCL2: Advanced Closing And Negotiating
Seven Roles of Today’s Desk Manager
Skill Builder Huddles
Turning Upset Customers
Live Training Replays
Service Advisor Playbook
27+ Roleplay Checklists
Printable Pregame Huddle Planners
Employee Feedback Forms
Forecasting Worksheets
Printable Weekly Quizzes With Answers
Employee Skills Certification Materials
Manager Skills Certification Materials
Live Zoom Training
Office Hours Q&A Via Zoom
Compare The Plans
We know every business has different needs, so we’ve created a variety of options to choose from. Pick one below!
New Hire Solo
$995/One Time
For Individual Consultants or Teams
21 Day Fast Start
New Hire Fast Start
Level 1 Sales Certification
Secrets of Win-Win Closing & Negotiating
Turn Email & Phone Leads into Profitable Sales
111 Day Access
Add 3 new users each month
Complete training for every salesperson, sales and finance manager in your store
Team accountability tools
Process Steps: Sale 1 – Sell Self
Process Steps: Sale 2 – Sell the Car
Benefit Process Steps: Sale 3 – Sell the Deal
Process Steps: Sale 4 – Sell the Relationship
Unsold Follow Up
What’s Your Best Price?
Trade Cycle Leasing
TCL2: Advanced Closing And Negotiating
Seven Roles of Today’s Desk Manager
Skill Builder Huddles
Turning Upset Customers
Live Training Replays
Service Advisor Playbook
27+ Roleplay Checklists
Printable Pregame Huddle Planners
Employee Feedback Forms
Forecasting Worksheets
Printable Weekly Quizzes With Answers
Employee Skills Certification Materials
Manager Skills Certification Materials
Live Zoom Training
Office Hours Q&A Via Zoom
New Hire teams
$1495/monthly
For Teams with Ongoing Training Needs
21 Day Fast Start
New Hire Fast Start
Level 1 Sales Certification
Secrets of Win-Win Closing & Negotiating
Turn Email & Phone Leads into Profitable Sales
111 Day Access
Add 3 new users each month
Complete training for every salesperson, sales and finance manager in your store
Team accountability tools
Process Steps: Sale 1 – Sell Self
Process Steps: Sale 2 – Sell the Car
Benefit Process Steps: Sale 3 – Sell the Deal
Process Steps: Sale 4 – Sell the Relationship
Unsold Follow Up
What’s Your Best Price?
Trade Cycle Leasing
TCL2: Advanced Closing And Negotiating
Seven Roles of Today’s Desk Manager
Skill Builder Huddles
Turning Upset Customers
Live Training Replays
Service Advisor Playbook
27+ Roleplay Checklists
Printable Pregame Huddle Planners
Employee Feedback Forms
Forecasting Worksheets
Printable Weekly Quizzes With Answers
Employee Skills Certification Materials
Manager Skills Certification Materials
Live Zoom Training
Office Hours Q&A Via Zoom
most popular
dealership playbook all access
$1995/Monthly Per Rooftop
Install A Manager-Driven Culture of Excellence
21 Day Fast Start
New Hire Fast Start
Level 1 Sales Certification
Secrets of Win-Win Closing & Negotiating
Turn Email & Phone Leads into Profitable Sales
111 Day Access
Add 3 new users each month
Complete training for every salesperson, sales and finance manager in your store
Team accountability tools
Process Steps: Sale 1 – Sell Self
Process Steps: Sale 2 – Sell the Car
Benefit Process Steps: Sale 3 – Sell the Deal
Process Steps: Sale 4 – Sell the Relationship
Unsold Follow Up
What’s Your Best Price?
Trade Cycle Leasing
TCL2: Advanced Closing And Negotiating
Seven Roles of Today’s Desk Manager
Skill Builder Huddles
Turning Upset Customers
Live Training Replays
Service Advisor Playbook
27+ Roleplay Checklists
Printable Pregame Huddle Planners
Employee Feedback Forms
Forecasting Worksheets
Printable Weekly Quizzes With Answers
Employee Skills Certification Materials
Manager Skills Certification Materials
Live Zoom Training
Office Hours Q&A Via Zoom