Tired of Struggling to Build and Develop Your Dream Sales Team?

GET THE CONSISTENT RESULTS YOU NEED

Discover the Proven Strategies That Will Help You Build a Career-Minded Team That Produces Consistent Results
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Our approach sets new expectations for your team, embracing critical aspects such as overall customer experience, team member experience, market performance, store profitability, and ongoing improvement. By instilling this higher level of expectation, we empower your team to take pride in what they do and how they do it. After all, confidence is contagious and drives commitment, which translates into achieving sustainable excellence.

The Automotive Sales Coach formula is simple yet immensely powerful:

  1. Plan: We provide a proven game plan that equips your team with the strategies and tactics they need to win.
  2. Preparation: We simplify the process of teaching your team how to excel in sales, making it accessible to individuals at all skill levels.
  3. Play: We empower your managers with the knowledge and tools to coach your team to victory.

We don’t simply sell training; we strive to build partnerships. To make it risk-free for you, we do not require long-term contracts. Our agreements are month-to-month, reminding us that we must continually find new ways to help you win. At Automotive Sales Coach, we recognize that true success isn’t a destination; it’s an ongoing journey.

GET NEW HIRES SELLING CARS & MAKING MONEY FASTER​

Our 21-Day Fast Start (For Teams and Experienced Salespeople) and 21-Day New Hire Fast Start (For Salespeople New To The Industry) share a common philosophy. We want you to learn the timeless principles at the heart of our training quickly and practice them early and often. We believe that training is a lifestyle; it’s not an event, so we build all our training systems to support an ongoing culture of development.

Watch Day 1 of our 21-Day Fast Start for Free Right Now​

Hear From Our Students

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more wins from our students

Compare The Plans

We know every business has different needs, so we’ve created a variety of options to choose from. Pick one below!

Best Value

Dealership Playbook Silver Access

Highly Effective Self-service oriented program with comprehensive digital training materials.

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Dealership Playbook Gold Access

No Other Coach, Consultant, Or Program will make the transformation in your dealership like this program will!

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Features

24/7 Unlimited Access To the Dealership Playbook for your entire team

24/7 Unlimited Access To the Dealership Playbook for your entire team

Manager Fast Start Strategy Session upon kickoff

Manager Fast Start Strategy Session upon kickoff

Manager Action Plan Session at week 2

Manager Action Plan Session at week 2

Daily Emails with Short Training Video to Maximize use

Daily Emails with Short Training Video to Maximize use

Daily Huddle Binder

Daily Huddle Binder

Live Zoom Events

Live Zoom Events

Live Zoom Office Hours

Live Zoom Office Hours

Powerful Online Courses for Sales and Management

Powerful Online Courses for Sales and Management

Downloadable Tools: Quizzes, Roleplays, Coaching Forms and so much more

Downloadable Tools: Quizzes, Roleplays, Coaching Forms and so much more

Online Tracking and Reporting

Online Tracking and Reporting

Incredible, Fast, Expert Customer Service

Incredible, Fast, Expert Customer Service

Dedicated ASC Performance coach

Dedicated ASC Performance coach

Available In-Dealership Consulting & Training

Discounted, priority booking of In-Dealership Consulting & Training

Available Live In-Dealership Roleplay Skill Building

Discounted, priority booking of Live In-Dealership Roleplay Skill Building

(1) Color Training Binder for leader

Color training binders for every registered team member ($75 value per)

1 Automotive Sales Coach Desk Pad on signup

3 Automotive Sales Coach Desk Pads on signup

21-Day Fast Start (for new teams and new hires) – Without in-line Video Certification

21-Day Fast Start (for new teams and new hires) – Features In-line Video Certification

Live Zoom Leadership Action Plan Sessions every two weeks for first 120 days

Monthly Live Zoom Strategy Sessions after first 120 days

Ask Us For Upgrade Options To Video Skills Certification

One-on-On Coaching with Video Skills Certification

Courses

Manager Training Courses

Manager Fast Start: Prepare To Win

Learn how to get your team to do what you expect AND how to get the results you expect using the 4 Pillars of Leadership

Manager Fast Start: Prepare To Win

Learn how to get your team to do what you expect AND how to get the results you expect using the 4 Pillars of Leadership

Manager Fast Start: Action Plan

Get your team to do what you expect & the results you expect by creating an Action Plan with Clear and High Expectations!

Manager Fast Start: Action Plan

Get your team to do what you expect & the results you expect by creating an Action Plan with Clear and High Expectations!

Seven Roles of Today’s Desk Manager

Lead, Coach, and Manage with Excellence. Learn how to Maximize your Results and build a confident and consistent team!

ABC: Always Be Coaching

Learn how to professionally coach your team’s performance to get the results you want and expect!

Skill Builder Huddles

Deepen your understanding of the Sales Process steps and skillsets with these Daily Huddle videos!

Sales Skills Training Courses

21-Day Fast Start WITHOUT Video Certification

Fast Start or Restart Your Pursuit of Sales Mastery and Personal Excellence In Just 21 Days!

21-Day Fast Start WITH Video Certification

Fast Start or Restart Your Pursuit of Sales Mastery and Personal Excellence While Completing the ASC Certification In Just 21 Days!

Standalone Certification Course

Use this course to complete your roleplay videos and quizzes to become an ASC Certified Sales Professional!

Secrets of Win-Win Closing

Fast Start or Restart Your Pursuit of Sales Mastery and Personal Excellence While Completing the ASC Certification In Just 21 Days!

Secrets of Win-Win Closing

Fast Start or Restart Your Pursuit of Sales Mastery and Personal Excellence While Completing the ASC Certification In Just 21 Days!

Closing Internet and Phone Leads

Maximize your business by turning more of your Internet and Phone Leads into Profitable Sales!

Closing Internet and Phone Leads

Maximize your business by turning more of your Internet and Phone Leads into Profitable Sales!

Sale 1 – Sell Yourself

Connect and Lead your customer through the buying process by building Professional Relationship and Trust!

Sale 1 – Sell Yourself

Connect and Lead your customer through the buying process by building Professional Relationship and Trust!

Sale 2 – Sell the Car

Professionally help your customer find the RIGHT car; create Value, Desire, and Gain a Today Commitment!

Sale 2 – Sell the Car

Professionally help your customer find the RIGHT car; create Value, Desire, and Gain a Today Commitment!

Sale 3 – Sell the Deal

Comfortably reach a Win-Win Agreement on the entire financial package by focusing on VALUE not PRICE!

Sale 3 – Sell the Deal

Comfortably reach a Win-Win Agreement on the entire financial package by focusing on VALUE not PRICE!

Sale 4 – Sell the Relationship

Create Excited, Loyal, Lifetime Customers by professional communication and relationship!

Sale 4 – Sell the Relationship

Create Excited, Loyal, Lifetime Customers by professional communication and relationship!

Best Price Training

Comfortably overcome one of the most common price objections you face “What’s your best price?”.

Next Level Sales Training Courses

Leasing 101

Double and Triple your sales using the Trade Cycle Lease option.

Unsold Follow Up

Maximize your Be-Back Opportunities with a Powerful game plan for Unsold Follow Up!

Real Trade Value

Show your buyer they’re getting more for their trade by reminding them of the hidden savings in the whole package!

What’s My Interest Rate?

Learn to Comfortably and Professionally handle, “What’s My Interest Rate?” and set up a profitable Finance T.O.

Cash is King

Learn how to use cash down to sell more cars, hold more profit, and create satisfied customers.

Quick Review

Refresh and Renew your thinking, tool sets, and training in this Quick Review!

Live Training Archive

Short, Impactful, Monthly Training Sessions, Recorded for Convenient Playback.

Service and Other Training Courses

Service Advisor Playbook

Create a WOW Experience by Connecting and Leading your customer through the Service Advisor Process!

Turning Upset Customers

Professionally turn frustrated, upset customers into Excited, Loyal, Lifetime Customers.

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Let’s Talk