Excellence is personal! We cannot use others as a measuring tool. Excellence requires us to actively choose to do everything we do with our whole heart and our whole might. If we are not talented or skilled enough to make the impact we desire, our excellence drives us to learn and train with our whole heart and whole might so we can be a benefit to others! Therefore, Excellence is NOT exclusive to the most gifted. It is available to all who choose it!

Better Today Than Yesterday:

Being content with what we have, but not who we are, drives us to be better today than we were yesterday. It’s not about getting more; it’s about being more. We ALL make mistakes. No one, no matter how skilled, makes every shot! We can't go back and relive yesterday, but we can decide to be and do better today. This is the power principle that drives excellence into our lives.

Joy, Peace, and Satisfaction:

There are a lot of ways to make money but only one way to live with  joy, peace and satisfaction. Joy, peace and satisfaction comes from a healthy pride in who we are and what we do. Since we constantly fall short of our own expectations, ultimately our joy, peace, and satisfaction can only come from our relentless pursuit of our best self!


Our thinking, beliefs, and how we see ourselves and the world around us can be our greatest asset or biggest liability. We need to be mindful of what we believe and why we believe it. We must proactively program our minds with the right thinking, with truth. If we don't choose our thinking, the world will choose it for us.

You Matter:

You matter. What you do matters. Why you do it matters. How you do it matters! Everything you are and everything you do ripples into other people's lives and continues to ripple into the lives of so many you will never meet! Choose today how you will live because YOU Matter!


(Coachable) Humility is found in the ability to think highly of your current knowledge and skill sets AND still have the desire and willingness to hear and consider new teaching. The best always want to get better. Humility allows us to accept and use correction as fuel and the opportunity to improve, to be better, and to do better.

Personal Responsibility:

No one reaches their full God-given potential without taking personal responsibility for their attitude, their knowledge, their skills, their actions, and ultimately their results. No, we can't control what other people say or do, but we are in complete control of our actions and reactions. Therefore, to learn we examine all people; to improve we examine ourselves.


Living and choosing to be grateful for all the blessings we have, the blessings we often take for granted. These are the same blessings that others live without and pray for. Living a life filled with gratitude gives us a kind of joy for living that is contagious! Begin today and every day by writing down three things you're grateful for and by thanking God for his blessings.

Integrity and Character:

We all work for an audience of one. Integrity is doing what’s right, even when no one’s watching! Character is built through Integrity. It is forged in tough times and tested in good times. Our integrity, NOT our situation, drives our actions.

Good Manners:

Good manners are essential to good relationships, good customer service, and good results in life. You can’t live with excellence without developing and making good manners a habit! Remember, "please", "thank you", and "I appreciate you" not only show we value other people's attention, time, and consideration they show we value them!

Unlike most trainers today, who focus on rehashing 1980’s 1980s-style scripts, and negatively reinforced selling, Automotive Sales Coach…


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