Exclusive Trial Course Access:

Transform Your Dealership’s Performance with the Closing Mini Bundle

Free Access to Two Game-Changing Training Courses

Get Started
  • 38 Min
Capitalizing on Cash Down: Maximizing Sales & Satisfaction

Discover key insights on using cash down to increase your sales volume, customer satisfaction, and loyalty. Learn to turn every deal into a long-term client relationship.

  • Effective down payment strategies to close more deals
  • Techniques to build customer trust and satisfaction
  • Real-world applications to increase profitability
  • 38 Min
Retain Your Gross with the Power of Real Trade Value: Discover What It Is & Make It Work For You

Handle common Trade Objections and secure profitable deals by reminding your buyer how much they’re already getting when they agree to your first pencil.

  • Master negotiation when buyers push back on trade
  • Increase your first pencil closes
  • Enhance customer (and consultant!) confidence
Get Started

Hear From Our Students

“I’ve been at my dealership for 6 years, and have been selling cars for the last 3 years of that, and I’ve done several different trainings on how to make a sale or the sales process. I can say since I’ve been doing the 21 day fast start, I have learned how to sale more comfortably in the last 11 days then in the last 3 years. This is great training and I wish we would have had something like this sooner.“
Jason Rahe
Sales Consultant
“The training has been super, super beneficial. I know when I first started here, I had sales experience before, so I thought I knew everything about selling. And then first time I talked to Dave, I realized I didn’t know anything about selling. Everything in it is super important.”
Casey Conley
Finance Manager
You guys really helped jumpstart my career into sales. My first sales job, I really had no idea the process of selling a car, but you guys laid it out flat and made it really easy and comprehensive to understand.
Tim Kehrein
Sales Consultant
“they went live on Saturday after their three weeks of training and I want you to know that we sold nine cars on Saturday which is the most we’ve ever sold since I’ve been there and our new team was responsible for five of them so the product works and thank you.“
Josh Clark
Sales Manager
We continue to use your sales training in every meeting, every morning, and believe it has made a huge difference in our customer experience and sales.
Bob Heman
General Manager
I noticed a big difference in myself today. I was way more confident. It rained all day so no action but phones. However I got some leads from cold calls. It had all to do with your training. Thank you so much for investing in me.
Dallas Conrad
Sales Consultant
The importance of a showroom that is ready to go!! Training with Coach Peterson today was fantastic, Karen had a streak of abrasive buyers however today she put the process over FEAR and sold two new untis off the showroom. Red RDX for her and White MDX for him!!!
Jake Fairbanks
Sales Manager
Had a great experience today with David Lowe at Andy Mohr Chrysler Dodge Jeep Ram. He provided a lot of good insight and the word tracks he gave us, I will definitely be utilizing! I’m excited to begin my career here in sales and it gives me a peace of mind knowing I have experienced mentors to help guide me to seeking excellence!
Nick Passino
Sales Consultant
David, I love how you take old-school methods and spin them into today’s business. INVALUABLE!
Rob Norris
F&I
Just finished 21 Day Fast Start! Already having success closing more deals and making more money. Can’t wait to go through it again and pick up some things I might have missed the first time!
Grant H.
Sales Consultant

Some Common Questions:

These short, impactful courses cover two key aspects of closing car deals that focus on keeping your gross intact while providing your customers with an efficient, comfortable experience. Sales consultants will learn new ways to negotiate so they close on the first pencil more often..

Dealership sales consultants, sales managers, finance managers, and general managers looking to improve their sales strategies, sell more cars, increase gross profit, and do it in a comfortable, engaging way that customers love!

Each course is designed to be concise yet comprehensive, lasting about 40 minutes to ensure it fits into your busy schedule.

All of the courses on the Dealership Playbook include companion workbook pages that go with each lesson. We give you tools to print out, study, and engage your team.

No prerequisites needed—just a drive to improve your sales and negotiation skills!

Upon enrollment, you’ll receive access instructions through email so you can log in right away.

I’ve heard enough. Let’s get started!